So, what I get from this review is:
Star Wars TFA is enjoyable as entertainment for a couple hours.
Star Wars is a huge commercial success, and they seem to be treating this as a business.
Star Wars TFA is a bad movie because it sets up the next 2 Star Wars movies that are part of the trilogy.
Star Wars TFA would have received a better review if it didn't act like Star Wars, didn't have as much marketing, and dismissed the fact it was part of a trilogy. So basically, don't be Star Wars.
Those points are certainly debatable but they weren't the only criticisms that were made in the article.
Some of the review's main criticisms, the ones which were not based on envy or contempt for the movie's great success, were that the movie is unimaginative and highly derivative. Star Wars (1977) was derivative in that it created an original pastiche of various movie elements. TFA was derivative in the way that scenes, characters, plot details and even (according the reviewer) dialog and jokes were lifted not from a variety of dissimilar genres, but from the previous movies in the same series.
Consider this:
Star Wars (1977) was a collage of the most fun bits from Buck Rogers and Flash Gordon serials, swordfighting swashbucklers, the aw-shucks good guys of westerns, the spirituality of samurai and Shao Lin monks, the sweeping scale and historical timeline of the Foundation trilogy, the exotic planetscapes and cult mysteries of Dune, the excitement of war movies like Midway, and the technology of Star Trek.
The Force Awakens was a collage of the most fun bits of ... Star Wars and The Empire Strikes Back.
It doesn't mean the movie is bad. Just unoriginal. Nowhere near to the standard of originality of Star Wars (1977) and The Empire Strikes Back. But every bit as good as or better than any of the previous movies in the series for dialog, direction, acting, costumes, set design, visual effects, pacing, editing, music, sound effects, and so on.
Staying consistent with the Star Wars universe, it's look and feel, language, technology and problems, is fine with me. But rehashing a lot of the same planetscapes, plots and scenes is a bit of a lapse, from a moviegoer's and sci fan's point of view.