lovemygoofy
DIS Legend
- Joined
- Jun 9, 2004
- Messages
- 10,291
because it's considered homophoiec or can cause homophobia violence. Have you heard this? The first I heard was on The View this morning when Rosie(not a big fan of hers) started talking about it and how it could cause violence in people againt homosexuals and was expecting people to sue the Mars company(parent of snickers bars)
I just thought it was a funny commercial. It reminded me of Lady and the Tramp to be honest or maybe my "manly" stepbrothers doing something stupid like that.
I never thought of it more than that.
'Anti-gay' Snickers ad yanked off air
Tuesday, February 6 2007, 17:04 GMT (12:04 ET)
By James Welsh, International Editor
An advert for Snickers has been pulled off the air in America after it was branded homophobic.
The ad, which had its first screening during Super Bowl XLI on Sunday, featured two mechanics nibbling at a Snickers bar from both ends. After the bar is eaten and their mouths touch, the men feel the need to - as one of the actors said - "do something manly" - by ripping out their chest hair.
An accompanying website, which featured NFL players laughing at the two men kissing and gave viewers the option to have one of the men beat the other with a wrench after the kiss, has also been taken offline.
Masterfoods, the parent company of Snickers manufacturer Mars Inc., has issued a statement saying that no offence was intended but stopped short of issuing an apology.
"As with all of our Snickers advertising, our goal was to capture the attention of our core Snickers consumer, primarily 18-to-24-year-old adult males," Masterfoods spokesperson Alice Nathanson told the New York Times. "Feedback from our target consumers has been positive, and many media and Web site commentators on this years Super Bowl lineup ranked the commercial among this years best. We know that humor is highly subjective and we understand that some consumers have found the commercial offensive. Clearly that was not our intent. We do not plan to continue the ad on television or on our Web site."
The response was heavily criticised by gay rights organisations.
"The makers of Snickers and its parent company at Mars should know better," said Human Rights Campaign president Joe Solmonese. "If they have any questions about why the ad isnt funny, we can help put them in touch with any number of GLBT Americans who have suffered hate crimes. This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country. Eighty-four percent of GLBT students report being verbally harassed at school, and this type of ad only reinforces that. Is Snickers suggesting that people who eat their candy bars are cavemen? Its an odd market to court, particularly after the Isaiah Washington flap a couple weeks ago, which clearly showed that theres a strong distaste out there for people who portray themselves as anti-gay or holding on to old prejudices and stereotypes."
I just thought it was a funny commercial. It reminded me of Lady and the Tramp to be honest or maybe my "manly" stepbrothers doing something stupid like that.
I never thought of it more than that.'Anti-gay' Snickers ad yanked off air
Tuesday, February 6 2007, 17:04 GMT (12:04 ET)
By James Welsh, International Editor
An advert for Snickers has been pulled off the air in America after it was branded homophobic.
The ad, which had its first screening during Super Bowl XLI on Sunday, featured two mechanics nibbling at a Snickers bar from both ends. After the bar is eaten and their mouths touch, the men feel the need to - as one of the actors said - "do something manly" - by ripping out their chest hair.
An accompanying website, which featured NFL players laughing at the two men kissing and gave viewers the option to have one of the men beat the other with a wrench after the kiss, has also been taken offline.
Masterfoods, the parent company of Snickers manufacturer Mars Inc., has issued a statement saying that no offence was intended but stopped short of issuing an apology.
"As with all of our Snickers advertising, our goal was to capture the attention of our core Snickers consumer, primarily 18-to-24-year-old adult males," Masterfoods spokesperson Alice Nathanson told the New York Times. "Feedback from our target consumers has been positive, and many media and Web site commentators on this years Super Bowl lineup ranked the commercial among this years best. We know that humor is highly subjective and we understand that some consumers have found the commercial offensive. Clearly that was not our intent. We do not plan to continue the ad on television or on our Web site."
The response was heavily criticised by gay rights organisations.
"The makers of Snickers and its parent company at Mars should know better," said Human Rights Campaign president Joe Solmonese. "If they have any questions about why the ad isnt funny, we can help put them in touch with any number of GLBT Americans who have suffered hate crimes. This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country. Eighty-four percent of GLBT students report being verbally harassed at school, and this type of ad only reinforces that. Is Snickers suggesting that people who eat their candy bars are cavemen? Its an odd market to court, particularly after the Isaiah Washington flap a couple weeks ago, which clearly showed that theres a strong distaste out there for people who portray themselves as anti-gay or holding on to old prejudices and stereotypes."
