You can always get the latest coupon off the Picture People website, too. It's sometimes a little hard to find (I think you have to look under something strange like what's coming soon?) anyway - the website coupons do not usually include the sitting fee (the coupons w/ the sitting fee included are usually found in the Sunday coupon section or in magazines.) The store manager at my local studio (we're friends now, I've been in there so often) told me that the BEST deals always come out in the first few months of the year. The company did research and found that if a customer came in early in the year, that they were likely to return at least twice more before the end of the year. Incidentally, I am a member of the portrait club (and have been since my 2 1/2 yr old was born) and love it - definitely have gotten my money's worth. Another tip - if you renew your membership before it expires, they knock the price down ($5 I think), so if you are going to do portrait club, always renew before it expires. And always sign up for the baby club (if you have a little one) - they will keep taking the coupons beyond the age listed (i.e. I used the 3-6 month coupon when my daughter was close to a year.)
Hope that helps!