Is there a complete absence of fiber in your diet?
No, just far too many years sitting in meetings watching one PowerPoint slide after another as Disney tried to develop its "lifestyle brand image". Eisner decided, and Iger is pushing the policy faster and further than Eisner ever did, that the greatest thing Disney had to sell was "Disney". Making hit movies all the time is expensive, creating distinctive new attractions that please the public is very expensive.
It's so much easier to sell "dreams" and "magic" and "wishes do come true". It's much easier to grab attention by yelling "From the producers of 'High School Musical!!!!!'". Hell, Disney can't even name a motel with including the corporate brand possessive.
I write because I actually enjoyed Disney products. The great movies, how the stories can to life in the theme parks. With fading hopes I want to give voice to the others that feel like I do but can not articulate it. Those people that somehow wish Disney products would live up to the hype, or at least that Disney would spend as much on creating the movie in the first place as they do in the marketing. We could have done with a few less television spots for
At World's End and had a few more drafts of the script.
But I know its a losing cause. For everyone that truly appreciates 'The Haunted Mansion', there seem to be a hundred people only interested in trading pins. For everyone that really wants to know how Disney films work and affect people, there seem to be a hundred people that think if they just surround themselves with Princess Merchandise ® their life will somehow be better.
Last month I finally had an opportunity to visit DisneySea. I got lost in the alleys of old New York Harbor, saw a boyhood image in my head come to life watching the
Natulis moored in her volcano port, watched the sun set over an Italian village. Disney can still create amazing and wonderful places when it wants to (and its price is meet). The vast majority of the park's success comes directly from the fact that it's not run by Disney at all. Disney, here and now, simply chooses not to do good things. They see it's much easier to create an audience that's undemanding, and to create products that are undemanding as well.
In the end, people get what they want. I want
20,000 Leagues Under the Sea, 'Pirates of the Caribbean',
Beauty and the Beast. Others, here, want nothing more than Disney's Pop Century and to maximize their
Disney Dining Plan points. If the idea of paying $300 bucks to heave a head of lettuce at a caged hippo sounds appealing I'm sure Disney is ready to take your credit number right now. I choose to hold out for something good, something worthwhile, something that rightful should be called "Disney" whichever corporation that happens to come from.
P.S. - If you think I'm nasty to the fans, just find out what Disney executives think of theme park guests and Internet fan boards. "Mouth-breathing
WalMart Shoppers" is not my line.