Nope...
Here we are again...
A bloated box office and a year long toy craze is NOT a cultural phenomenon
It is correct for Disney to respond to the overwhelming cultural phenomenon by adjusting shows and adding activities in the short term with rides and bigger changes in the long term. You are confusing cultural phenomenon with classic. Frozen can not yet be called a classic, although many people are, because we must wait for the test of time. However, cultural phenomenon, is often is short term.
There can be no doubt that Frozen is a cultural phenomenon. You and a few others are the only ones that think otherwise. First, go talk to parents of little kids, preferably when in a group of these parents. They will all - ALL - confirm the Frozen cultural phenomenon. I have heard from these parents everywhere - work, church, my wife's work, online. Second, read articles from the last 9 months, or do a search of Frozen and term Cultural phenomenon. For example:
The New Yorker discusses the Frozen phenomenon June, 2014:
http://www.newyorker.com/science/maria-konnikova/how-frozen-took-over-the-world "Why? What is it about
this movie that has so captured the culture?"
Variety just comes out and says it in September, 2014:
http://variety.com/2014/tv/reviews/...-making-a-disney-animated-classic-1201294375/ "What could easily play like another synergistic infomercial or glorified electronic press kit somehow trumps that with “The Story of
Frozen: Making a
Disney Animated Classic,” an
ABC special touting its parent company’s valentine to warm the hearts of shareholders.
Perhaps that’s because “Frozen” qualifies as a legitimate cultural phenomenon..."
In this fun and funny article from Bustle, they discuss 15 strange things about the phenomenon:
http://www.bustle.com/articles/2837...rre-things-inspired-by-the-new-disney-classic "
Frozen has gone from Disney movie to cultural phenomenon in just a few short months, so quickly that people are still trying to figure out how to handle it. Whether you’re still getting swept away in the
Frozen wave or you’re going to cry if you have to hear one more
Frozen reference (okay, bye…),
you can’t deny that the zeitgeist has been a different place ever since Frozen came out."
A popular marketing blog prSpeaks even references 5 reasons you should watch the film for marketing purposes. Number 4 is that it is a cultural phenomenon:
http://www.pancommunications.com/pr...-a-marketer-communicator-parent-or-film-buff/
In this Digital Spy article, Channel 4 in Britain is doing a documentary on the phenomenon:
http://www.digitalspy.com/british-t...xplores-the-disney-smash.html#~oXOtRnoLhSbAZW "Even if you haven't seen
Frozen, there is no way you can't have heard about it. The Disney animation was released at the end of 2013, but its impact has lasted through the whole of this year and plans for spinoffs,
musicals, and sequels are already underway to cash in on the cultural phenomenon."
Even this Rock Father rock for families blog gets in on the action with the 5 best rock covers of Let it Go! (I like Kimmi Smiles version!) in November, 2014
http://www.therockfather.com/grownu...eres-the-five-most-best-versions-of-let-it-go "
Given how big a Global cultural phenomenon it's become, it's almost hard to imagine that it was just one year ago today - November 27, 2013 - that Walt Disney Animation Studios' FROZEN first hit theaters."
There are more articles, many from the United Kingdom, too, where Elsa jumped hundreds of places on the baby names list!!
Of course, we can agree to disagree. You don't have to believe America went to the moon, you don't have to believe Airplanes flew into the twin towers, and you don't have to believe that Frozen is a cultural phenomenon.