I was just at Target debating the TomTom that's supposed to be on sale. Checked with the clerk just before I purchased and he said they will be price matching. Also bought an Xbox today - different store - told same story - yes they will be price matching. Now, I did check to make sure that the one I bought was exactly the same one as the one in the print at shown online and I'm saving my receipt and will keep the item in my car so i can return re-buy if that's what they require.