The shop is great, though smaller than you might expect!
They have loads of really nice stuff though (some imported from Japan so you can only get it from the shop or their website - my daughter got a lovely Halloween set there last year) - so be warned!
The prices are usually a bit cheaper in the shop than on the website as they include delivery on the website.
Oh, and there's a club you can join too - it's only £10 for a year which includes 2 figures (grandparents, very cute with little glasses!) as well as 4 magazines which my dd loves getting. I thought that was very reasonable seeing as 2 figures would cost at least £6-£7, if not more, to buy.