I just saw this. And my thoughts have been all over the place. lol
First reaction, what in the hell?! Why? She is worth $40 million, what is the need for this? You are doing just fine without this gimmick.
Second reaction: Well, if people are going to buy it, you do you. Make that scratch while you are part of the A-list crowd. It's not my thing and I find it bizarro, but who am I to judge?
(as I proceed to judge further)
Only to discover: It's only 5,000 bars for $8? WHAT! What is this even for then?

to get people talking? I guess they say any press is good press. IDK. IMHO, this is just tacky press. A listers don't need to do this. I clearly don't get it; but obviously, I am not the target audience.
Final Take: This is right up there with Gwen Paltrow's private parts scented candle. I can't even ....
