I'm very good at keeping up with their release dates as we are always flying somewhere with them. I didn't realize they opened it up to November 5th until a few days ago when we got back from vacation. Well this "burned" me as the fares were already higher than what I get on release date. I had bought out October 21st tickets the day they released those but still needed to purchase October 31st tickets.
I missed the boat on that one - I still ended up getting tickets just not at the price I "usually" get them for.