This was announced awhile ago. I 'think' it's supposed to go into effect March 1. Anyone else remember the exact date??
I find it hard to believe that if you have already purchased EBCI, that they would tell you they want more money. It should be only those that are actually deciding to buy it now...for future flights.
SW has done exactly what they wanted to do. Same thing Disney does. They put something out there, we all buy into it, and get used to it. Then, after a few years, they either start charging for the service (where it was at first offered free), or, as in the case of EBCI, they up the cost. That way, some will say, nope, not paying that addtl cost. Others will. Doesn't matter to SW...they will still make a boat load of money on it.