Sprinkles is closing?

When I was there Dec 12 - 16, I was in Disney Springs most days and evenings, and there were only a handful of people at Sprinkles at any given time. I thought a few times it was closed as it looked so dead - but then I'd see one person inside. Meanwhile, Disney Springs was PACKED, Gideon's line was 100+ people long, and everything was buzzing. I get the feeling Sprinkles is fighting too many hip dessert spots in Disney Springs that are the 'it' places.
 

I hate to see places close, but there's so many other options at the Springs it's hard to compete in the desserts arena.
 
I’ll miss watching Gracie Girl eat pup cakes on Paging Mr. Morrow
 
Be it a lesson to all: when you hear the words “Private Equity”, DON’T ACCEPT THE DEAL. This is what happens. Private equity is basically like a business landfill.
 
The company was founded in 2005, sold to a private equity company in 2012, and closed now. So it spent more time existing under private equity than it did with the original founder.

I know "private equity" is a big internet boogeyman word, but 13 years isn't exactly a "gut and sell the parts" scheme that people tend to think of with that term.
 
The company was founded in 2005, sold to a private equity company in 2012, and closed now. So it spent more time existing under private equity than it did with the original founder.

I know "private equity" is a big internet boogeyman word, but 13 years isn't exactly a "gut and sell the parts" scheme that people tend to think of with that term.
It’s still bad… in the long term…
 

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