When I was there Dec 12 - 16, I was in Disney Springs most days and evenings, and there were only a handful of people at Sprinkles at any given time. I thought a few times it was closed as it looked so dead - but then I'd see one person inside. Meanwhile, Disney Springs was PACKED, Gideon's line was 100+ people long, and everything was buzzing. I get the feeling Sprinkles is fighting too many hip dessert spots in Disney Springs that are the 'it' places.