Maybe SpongeBob will kiss the winner in Victory Lane!
I just hope they come up with some good freebies! My ds works at a theatre near Lowe's Motor Speedway, and, at the moment, there's a show car with Shark Tales (I think -- I might have this wrong) as a sponsor sitting in the lobby and little cardboard stand-ups of Kasey Kahne as a giveaway. With a movie as the sponsor, there really should be a tie-in to the local theatre, don't you think? I think a SpongeBob in a racecar pin would be just the thing!
I'm also curious about whether there are any giveaways at the track. Although it would take a lot to get me any closer to the track than I live, I'm tempted to go check it out. That race is usually free to cub scouts and their chaperones, so I wouldn't even have to pay.