We have flown SWA several times since they arrived at PHL in 5/03. We drive 2 hours to get there, even though we have a local airport less than 2 miles away from our home. We do this for several reasons, direct flights, low cost flights, and terrific service. Our local airport is serviced by Delta and USAir to MCO, but, no direct flights and it takes about 7 hours to get there with transfers and the cost is about triple or more than the prices I've gotten from SWA. The number in our party varies from two people (DH and I) to six of us... DH, 2 DS"S (both adults), 1 DD (also adult) and DGS (age 4) and myself. We have never had a problem getting seats together. Granted DGS is only 4 and my daughter has preboarded with him, but, the rest of us have not been able to preboard and still got seats with them (no she didn't save them). So, at least in my personal experience, I feel way too much emphasis is placed on the boarding process of SWA. The service we have received from SWA has far exceeded the service we have received in the past from other airlines. I have yet to encounter a nasty gate agent as I have on many other occasions with other airlines!! Another feature about SWA is the fact they will give you credit for a future flight if the price of your fare goes down AFTER your initial purchase date. For this reason, I purchase the lowest fare possible AS SOON AS our dates are released and then keep checking on a daily basis for any sale fares released. There are four of us flying round trip from PHL to MCO 12/10 thru 12/17 for a total of $467.60. When I initially purchased those tickets the price was $707.60. So, we now have a credit with SW for $240.00 for our next trip Try to get THAT from another airline. Also, if you need to change your flights for any reason there is no charge for that, unless of course the new flight doesn't have any seats for same fare. Again, try to get that from any other airline. So, my family and I will continue to fly SWA even with their "cattle call" boarding because to me the pros far outweigh the cons.