We really liked it as well! I think possibly the box office issue is that some adults/older teens thought Sorcerer's Apprentice by Disney, and decided it was too young, and some parents saw Nicholas Cage and previews of some of the fairly mild violence and decided it was too old for their families, if you KWIM? It just hit that middle ground that unless you were someone already positioned to see a Disney not animated movie, it seemed iffy, even though it really was good. I know my sister and bil weren't sure about seeing until we talked them into it.