Some Disney shareholders information stolen??

[Disney Von Drake]

The credit bureaus can already sell your name unless you opt out.

That is absolutely true. They can and do regularly sell personal information from their files. However, the technique they are using here is to narrow down the field to the people that are most susceptible to their fear mongering sales pitch.

As I am sure you know, you should never respond to spam. Spammers send out many millions of emails and each address that responds (if even to opt out) confirms that address as being “real” in the sense that there is a potential customer on the other end. Spam lists with “real” addresses are hot sales items in the world of marketing.

BNY Mellon sent out at least 4.5 million of these letters. If they get a mere 3% response, that’s 135,000 people that they can add to their marketing list of highly susceptible customers. Those lists (commonly referred to as “sucker” lists) sell for a lot more among marketers.

 

[doombuggy]

It’s not a hoax. It’s a clever marketing ploy designed to get you to sign up for a credit monitoring service you don’t need (and is virtually worthless) so that BNY Mellon and Experian can sell your name and other personal information to their various marketing partners.

If you fall victim to their sales pitch, you’ll be besieged with preapproved credit offers by mortgage, loan and credit companies via mail, email and phone. The solicitations will never end.

Read the following links for more detailed information:


http://attrition.org/security/rant/dl-compensation.html


http://www.consumerreports.org/cro/...ervices-offer-limited-fraud-protection_ov.htm

Thanks for these links. I got the letter too and was trying to figure out which account this affected - ESSP or the stock held in my IRA. Having been a victum of identy theft in the 1990s, I don't want to be one again. I will look at other avenues of protection. Thanks!

 

[famofsix]

I got this letter today not a disney stock but a different one. The weird thing is the letter is highly perfumed. I wonder if I should bring it to the police