some of you may have noticed a change in the language about this on your receipts and at southwest.com. We know some of our Customers had voiced their displeasure over the elimination of the transferability waiver we had been offering; however, we feel complying with our longstanding Contract of Carriage procedures is important. There is a delay in implementing the software upgrades to prevent transferability,due to reprioritizing our Technology needs. No date has been set for implementation.
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Brian Lusk, Manager of Communication, Southwest Airlines
http://my.flightmemory.com/SWABrian