Smart Disney Marketing

[SlightlyGoofy]

It occured to me that the new ticketing system is very smart Disney marketing. Instead of trying to get more people to come they are getting people to come for longer stays. Achieves the same objective as it fills the rooms up.

Am wondering, though, if people who stay for a longer time might not be a bit more budget minded than those who stay for shorter and less frequent stays though. The room is usually the smallest part of our budget (Values all the way LOL) but the tickets are the most expensive item.

Interested in others thoughts.

Slightly Goofy

 

[Local_Girl]

I agree...we enjoy longer stays more, but in order to do that, we stay offsite in condos to save on hotel and food costs. With the new MYW tickets, we can get a 10-day ticket without all the bells and whistles (only the park hopping feature is important to us) and save LOTS of money over what was previously available for that length of time. IMHO, we are one of the families that will really benefit from the changes...but we're budget minded and flexible. Thanks, Disney!

 

[disney junky]

I certainly am happy with the new MYW ticket program. We used to always get the length of stay. We are going in June (as DVC owners) and I was budgeting $325 per ticket (approximately). I will be paying almost $50 less than that for the new ticket. If I were sure that we wouldn't use the water parks or Pleasure Island, I could save much more. We have always stayed 6-7 days and I am finally grateful to be rewarded for that. I'm not sure how much Disney will make out of the deal though since the difference between the 5, 6, and 7 day passes is only a dollar or two.

 

[SlightlyGoofy]

We are presently AP people but from the looks of the new passes I might change, at some time. We buy an AP and make three trips from them so one year we go twice and one year once. We have more time than money. Our daughter and family are going in 2006 and the new tickets will make them stay longer than they might have otherwise.

Slightly Goofy

 

[BeckWhy]

Well I'm going to buy 7 day tickets (with no expiration) and only use 4 of the days (we will only spend 4 days in the parks) and save the last 3 days for another trip, since I go on a trip about every 2 years.

 

[Mom2RinJen]

We usually do short stays, 5 days hotel 4 days park days. We drive from PA so the first and last day we don't do parks. Since we knew we are going to go back, we bought the MYW 10 day no expir park hopper ticket and ended up getting an extra day per vacation out of it. Two adult, two child tickets cost 1335 for 10 days. Breaks down to 133.50 day divided by 4 equals 33.38 per person per day to get into the parks! Yeah we had to put the money for our next trip tickets out sooner (a year ealier) BUT, the money we saved was well worth it. We not only saved alot of money, we also KNOW we are going back, we HAVE to to use the tickets. LOL We also stay value too. I save money whereever I can to be able to go. People think the going to Disneyworld is extremely expensive, but if done the right way, its not. We actually could afford more trips per year but I don't want to get too burned out.

 

[chessie]

We usually go for 7 days but generally only buy the 4 day hopper. We have a non Disney time share so we don't stay on property every trip. We don't go to the parks the first and last day and we take off a day in-between. This time we are getting the MYW 7 day park hopper. We'll probably go into the park our first night for fireworks and the last for maybe a character breakfast. Rather then take a day off from the parks we will probably do 2 half days. I think Disney was smart in their pricing. They are getting us and many others like us into the parks every day of our vacation where we will be spending money that would otherwise be spent off of Disney property.

 

[Madi100]

I like the new system, but I'm undecided if I buy the 10 day and use it in two trips or if I just stick with the seven day (was going to do 5 to begin with) and take advantage of the extra time we can spend in the parks. I wonder with this new way of doing things if they will not have codes. They are really promoting the budget of staying at a value for under $1500 including tickets.

 

[annabelle]

But for those of us who are there a short period of time, buying a ONE day ticket is $63 no matter how you slice it.
I looked at 2 day base tickets, but there's no discount at all - it's the same as buying 2 days a la carte.
There aren't any significant savings until you get the 4 + day tickets.

From a business standpoint, it's genious... but for those of us who visit the parks maybe once every 4 years and only do the parks 1-2 days... we're stuck with the regular prices. So, yes, Disney gives nice $$ benefits to those that choose to stay in their parks longer. There's nothing wrong with that... just frustrating for the small niche in the market like myself who doesn't do Disney long or too often.

So we're only going to do the MK for one day (that's $230 for a family of 4 w/taxes)

We're doing SeaWorld for $183 (w/taxes) and are able to go TWO days (they have 2 days for the price of 1)... that boils down to a little over $90 a day vs Disney's $230/day. I know the MK has more to offer... but that's still a huge price difference. And the kids are just as excited about Seaworld as they are about the MK.