Please give me some advice... I'm going crazy here. I work as the sales and marketing director at a small manufacturing firm. I started about 18 months ago, just when the economy was tanking. My predecessor left me with nothing to work with. It was obvious the company has simply been riding along with the economy and had done nothing to actually "market" themselves for the past several years. Sales for our company were already off by 10% over 2007 and nationwide projections were for our industry to be off an additional 25% in 2009.
I immediately put together an agressive marketing plan that I hoped would help stem the tide. Unfortunately, my employer was in complete denial and would only allow me to do about half of what I proposed.
I worked hard anyway and though sales fell again last year, we weathered the storm quite well IMHO. I brought in dozens of new customers accounting for 10% of our sales last year, plus gained market position for new products accounting for another 10%. In addition, I renegotiated contracts which will save us an average of 4% going forward. Unfortunately, this didn't completely cover the loss in sales we experienced overall and we ended the year at about 13% down from 2008. This was about a 20% drop from their 2007 high.
However, we are already seeing a 6% growth in sales YTD - when our industry is expected to be off another 10% this year.
I am thrilled with these numbers, considering the state of the economy, and feel that I deserve to be rewarded for a job well done. I asked for a raise, knowing that others in the company have received raises recently and we've begun hiring more staff to handle the increase in sales.
My boss denied my request and berated me for not working long enough hours.
I suppose I should be happy to have a job at all in this economy, but it was really hard to come back into work this morning...
I immediately put together an agressive marketing plan that I hoped would help stem the tide. Unfortunately, my employer was in complete denial and would only allow me to do about half of what I proposed.
I worked hard anyway and though sales fell again last year, we weathered the storm quite well IMHO. I brought in dozens of new customers accounting for 10% of our sales last year, plus gained market position for new products accounting for another 10%. In addition, I renegotiated contracts which will save us an average of 4% going forward. Unfortunately, this didn't completely cover the loss in sales we experienced overall and we ended the year at about 13% down from 2008. This was about a 20% drop from their 2007 high.
However, we are already seeing a 6% growth in sales YTD - when our industry is expected to be off another 10% this year.
I am thrilled with these numbers, considering the state of the economy, and feel that I deserve to be rewarded for a job well done. I asked for a raise, knowing that others in the company have received raises recently and we've begun hiring more staff to handle the increase in sales.
My boss denied my request and berated me for not working long enough hours.
I suppose I should be happy to have a job at all in this economy, but it was really hard to come back into work this morning...