And what happens after you've booked your tickets and took time off and you cannot get a ticket to the event?
Or maybe it's not as good as you expect? (See a resent report on the DLR MM).
MM are a nice bonus if you happen to get in, but I don't think they should be planned for.
I've been trying to piece together a stay at 7 months for September and noticed the 13th has been the only night sold out at many resorts, with the adjacent nights free. Even large categories like Kidani Savannah! This tells me a lot of people booking just that night to hope to get into the event. This causes two problems.
The biggest is higher housekeeping costs and worst service: if the number of one night stays is higher than normal, rooms may be ready later or cleaned more in a rush. And/or extra time needs to be paid for, which means higher MF for everyone.
The second is making more difficult for people to book longer stays, before or after 7 months.
MM is a marketing event and it shouldn't disrupt the system for people who want to use the product just to book a room for a longer stay.