I can remember my first trip to the Magic Kingdom two years after it opened and they served "100% Columbian Coffee" everywhere. It was a shock to stay of site years later and taste the coffee
In the early years the crowds were smaller and squeezing every penny out of everything was not the main focus. Today the crowd levels are 10 times as big as in 1971, maybe bigger. Shareholder profit often is the basis for all decisions today, where in the beginning service and quality were not sacrificed for the sake of profit......they used to care about all aspects of your experience then, but now the experience may be trimmed back for the profit!
There are restaurants outside Disney that serve decent coffee and offer refills - Panera Bread for example. I sure hope that change but doesn't Nescafe come from Coke? Would the change mean they don't have Coke brand anymore?
Yes, Panera does offer refills, but they do not have to account for refilling tens of thousands of cups multiple times every day. I used to be a Lead Baker/Trainer for Panera and they figure most people only get one refill (if they eat in), and most people grab and go without a refill. Brewed coffee can be profitable on a small scale like that, but on large operations where coffee production is thousands of gallons daily, brewing cost per cup is high due to filters, beans, and labor cost.
As for Coke, it is there to stay.....Coke would not risk losing the largest single site account in the amusement industry. Besides, they did just redesign Club Cool from the previous incarnation (Ice Station Cool??) within the last 3-4 years......and I am sure WDW locked them into a long term contract so the idea of them leaving is not likely.
One of the many great things about staying at The Dolphin is the in-room coffee makers, complete with starbucks coffee packs, starbucks coffee cups and even those round cardboard thingies that go around the cup to help you not burn your fingers.
Swan and Dolphin are not Disney owned resorts. They have their own staff, contracts, and management. They are more like "good neighbor" hotels than a WDW Resort.
One frosty night, we brought two cups with us into the MK. We must have had 10 people approach us within minutes, asking us WHERE we got Starbucks coffee !!
Surely Disney sees the vast market potential here.
Seems to me it would be "win win" for both companies.
Yes, there is potential and Disney has allowed for that. Many kiosks have been set up in deluxe resorts, parks and even the TTC where they think people will be willing to pay $3-$6 for a single cup of coffee, espresso, or cappuccino. The coffee used at these locations rivals coffee supplied buy the nationally known companies without the brand cost.
Starbucks will never drop the pricing to fit WDW price needs. I have worked with a national catering/amusement food service company who purchased Starbucks in crazy quantities and we saw little to no price breaks after a certain point. We are talking millions of dollars in coffee being purchased annually too, not a small customer. They are selling a name and brand recognition, that is what you pay for when buying their coffee.
