They have had a location in Myrtle Beach for several years now. The company is run by Build-a-Bear, so no coincidence that it's a similar concept.
The prices are really comparable to Build-a-Bear, for the basics, but you can spend much more on the accessories.
My son's RC car has actually held up pretty well, considering how he treats it. I'd argue the toys are as good of quality (or better) than what you'd get for a similar price at Wal Mart.
flamtap