The Wilderness Lodge charm is an orange-y oval that says Disney's Wilderness Lodge. There is a pivoting inner oval that is green with a tiny picture of the characters totem-pole style (like one of the the WL t-shirt pictures). The charm looks the same, on both sides.
I do wish that Disney would offer a higher-quality metal in the bracelet itself. It's a darkish silver and the links are too big, IMHO.
The charms are still $3 and are holding up well; i.e., no color chipping or fading.