As a penny pincher, this bugs the heck out of me. I just received my automatic renewal for Good Housekeeping. It is for $19.97 for 12 months, yet a new subscriber can get 24 months for only $15.00. Pretty much all my magazines do the same. I understand that the magazines want to entice new subscribers with the good rates, but as a long time loyal subscriber to MANY magazines, it irritates me. I am going to email and see if they will lower my subscription cost.