Thats interesting. Thanks! That chart is great. Are the DVC resorts that profitable for Disney? I am guessing yes. I wonder if it is very cheap for them to run the properties with the annual dues being paid each year?
DVC is hugely profitable for Disney but it is not because of dues (except to some extent, see below). It makes a huge amount selling the units; for example, sales revenues from BLT when it finally sells out will likely total somewhere near $900 million. A second avenue of profit is captured audience -- DVC members are going to go to WDW on a regular basis and they will spend huge amounts annually while visiting Disney, and Disney does not have to spend large amounts on special deals or advertising to get those members to come and spend at Disney. They have somewhere around 125,000 members now (but that is really 450,000 or more people because joint owners are counted as one, i.e., a family of four is one member count).
Your dues pay for all operations and maintenance of the resort, transportation costs (allocated amounts for boats and busses), housekeeping, insurance, and all DVC member operations (in other words, you see or walk up and talk to a CM working at the resort and your dues are paying for that employee; all those nicely trimmed trees and flowers are your dues at work, call the front desk and your dues are paying for the call). They also pay for reserves for long-term repairs (such as normal replacement of roofs after many years of use) and for property taxes.
By law, dues must be set at estimated cost for the services, not cost plus profit (and you can just look around at a Disney resort and understand that those costs are a lot). However, there are built in "profit" areas. One is that DVD gets to rent any rooms still available at 60 days out. Amounts it receives go first to offsetting any dues but only up to 2% of the annual budgeted dues, i.e., everything over that 2% goes to Disney. Another is that every resort has a "management fee" equaling 12% of the other annual dues (less certain prescribed categories, such as property taxes). The percent never changes but the amount does as dues increase annually. The 60 day rental amounts and the management fee go to paying for the central member services operations and overall management of DVC, but there is a large amount that just ends up being profit to Disney.
In other words, yes, DVC is hugely profitable to Disney but it is all above board (they are not "sneaking" profits in somewhere) and though your dues are high you are not being overcharged for the services provided.