kristenrice
NOT just an ambulance driver
- Joined
- Apr 25, 2006
- Messages
- 7,403
Just for discussion...
I see a lot of talk about renting (both good and bad) and I know that DVC cannot legally ban it. Renting is direct competition for Disney's CRO booking but it also has also increased competition for rooms, particularly studios, among members. The latter has resulted in grumblings about curtailing rentals and that's what got me thinking...how can Disney discourage renting and compete without banning it? I would not want to see them place restrictions or fees on the membership, so what can they do?
One thing that came to mind was offering a benefit to those who book through CRO. They could ADD something to what they have to offer. Then it hit me...what is the biggest promo that lures people to book full, rack-rate rooms year after year? Free dining! In order to sweeten the deal against the low cost of rentals, could they offer free dining to those who book a rack-rate villa? Would that do anything to sway people away from renting and lure them into booking direct with Disney?
I suggest this under the assumption that free dining will no longer be offered for any of the other resort categories. If it were ONLY available for cash bookings for DVC villas, do you think that this would have any impact on the rental market? Would this be a benefit that would cause people to think twice about the amount of money they can save by renting? Along the same lines, could Disney offer benefits/offers to those who book only the villas? Like, if you book a room at OKW, you can save 10% on your tickets...something like that.
Don't get me wrong, I have NO ISSUES with renting, renters, rental brokers or anything related to renting. I was a renter before I was an owner and I have rented my points to others as well. I am merely wondering if there is any way that Disney is going to be "competing" with the rental market.
I see a lot of talk about renting (both good and bad) and I know that DVC cannot legally ban it. Renting is direct competition for Disney's CRO booking but it also has also increased competition for rooms, particularly studios, among members. The latter has resulted in grumblings about curtailing rentals and that's what got me thinking...how can Disney discourage renting and compete without banning it? I would not want to see them place restrictions or fees on the membership, so what can they do?
One thing that came to mind was offering a benefit to those who book through CRO. They could ADD something to what they have to offer. Then it hit me...what is the biggest promo that lures people to book full, rack-rate rooms year after year? Free dining! In order to sweeten the deal against the low cost of rentals, could they offer free dining to those who book a rack-rate villa? Would that do anything to sway people away from renting and lure them into booking direct with Disney?
I suggest this under the assumption that free dining will no longer be offered for any of the other resort categories. If it were ONLY available for cash bookings for DVC villas, do you think that this would have any impact on the rental market? Would this be a benefit that would cause people to think twice about the amount of money they can save by renting? Along the same lines, could Disney offer benefits/offers to those who book only the villas? Like, if you book a room at OKW, you can save 10% on your tickets...something like that.
Don't get me wrong, I have NO ISSUES with renting, renters, rental brokers or anything related to renting. I was a renter before I was an owner and I have rented my points to others as well. I am merely wondering if there is any way that Disney is going to be "competing" with the rental market.