Tried too hard.
Can't force people to buy into something, and that is what it felt like they were doing.
It'll fizzle quickly, probably.
I was annoyed by all of the animal commercials. Talking humanistic animals creep me out.
Other worst (descriptions copied from a website):
Doritos: (What makes this one so hysterically awful, or awfully hysterical, is the final image: of a baby in the womb so hungry for Doritos that it makes an early exit. Probably a lot less funny to any woman who’s had a difficult delivery. We can hear the OWWWWWs from a hundred thousand Super Bowl parties.)
Just....gross.
My fave was the superbowl babies commercials. Awesome to see all of the babies, then kids, then young adults all the way up to 50 year olds. Kind of sweet, kind of puts a whole lot of perspective on everything!
Other faves - (descriptions copied from a website):
Amazon Echo (this one features Alec Baldwin and Dan Marino trash-talking each other as Missy Elliott and Jason Schwartzmann look on.)
Avacado's from Mexico (This year’s clip capitalized by combining a number of successful ingredients: Star Wars-type aliens, nostalgia for the past, a glimpse into the future and mocking the career of Scott Baio. If Avocados From Mexico do it again for next year’s Super Bowl, it’ll be considered a dynasty.)