The first Publix mentioned is only about 5 min. more of a drive than Goodings....and its a very large, pleasant store. Goodings is relatively small. Its good for prepared foods and more gourmet sorts of things, but the selection of basics is limited and expensive (you don't want to buy diapers there....). I won't say I'd never go there....last Oct. we just needed some drinks and dessert to compliment the pizza I had ordered from Paesano's (next to Goodings) and it wasn't a bargain, but it was no worse than going to a convenience store....and since I was getting the pizza right next door and we were staying at the Best Western right across the street, and it had been a long day, and I was pregnant....well, you get the point.
For snacks, etc....its not horrible, but for a real grocery shop Publix is better (and we did go there after moving to our BWV 1br!). Basic directions...head towards Goodings, but instead of crossing 535, turn right. Get in the left lane and turn left on Vineland Rd (first left after crossing under I4). Keep going on this road until you see Publix on the left....its past the outlets and Dixie Stampede.