"Wedding photography isn't necessarily great photography".... really? Ok, that's like saying that Disney photography isn't necessarily great photography. I'm sorry but it shows a real lack of understanding as to what really goes into wedding photography.
I was in a really cynical mood yesterday and posting from an iPhone, which is never a good combo.
I'm not saying that there isn't great wedding photography. I love looking at wedding photos. My personal favorite wedding photographers are the Roots who shoot many Disney weddings -
www.rootweddings.com/blog
However, there are a lot of cut-and-dry wedding albums out there. It starts to feel really rhythmical - and that's what the bride likes. She sees the Pinterest photos of the "First Look" or "Trash the Dress" or whatever and that's what she wants. The Pinterest brides are my pet peeve because when you get expectations like that and require all of these "creative" shots, what you're really doing is limiting the natural creativity of the photographer.
I stand firmly behind my belief that if a bride is relying on a last-minute free photographer, she doesn't really care how beautiful the photos are. She just wants a collection of who was there and what happened. Maybe this is just because photography is so important to me, and if I were planning a wedding, the first thing I would do is secure a photographer whose work I consistently love, and I would dedicate whatever chunk of the budget necessary to that.
And I'm in no way saying that you're not qualified for the job. What I meant in my original post was that if you care so much that you are posting on a photography board, and photography is your hobby, then you're probably going to yield much better results than the bride is even considering a possibility. When I shot a wedding I was notified about the night before, the bride wanted photos of the families together. I arrived early and photographed the getting ready, the details, everything - nothing she had even thought about or considered a possibility (mind that this bride had never hired a professional photographer... she'd just asked a friend to take photos, but he bailed the night before - she was very easy going).
And I do think that you can fix a lot of exposure and lighting issues in post processing. Perhaps this is because I started out as a retoucher, then moved into photography, so I'm kind of doing everything backwards. I agree that it's easier to get the shot you want and require minimal retouching, as opposed to spending a lot of time fixing things that could've been prevented in the first place.
I'd use the pop-up flash as little as possible. The last thing a bride wants is to look shiny in her photos, and the pop-up flashes always bring out the littlest bit of moisture on one's forehead.