The point chart for the Riviera is better than GFV.
They sold 2.5m points for the GFV, never offering a discount, in a relatively short amount of time opening at $150 per pt to new owners (which was very high at that time).
Many current owners gasped at the point chart, the price, etc. Several also felt “it looks like my grandmas house”. They were not the target buyer.
DVC has offered a range of properties that appeal to different buyers. I think the Riviera target is similar to the GFV target. I think it is a mistake to think Disney builds every DVC to appeal to every DVC member or potential member.
Riviera has a similar aesthetic to GFV and is trying to go after the “luxury” buyer that wants an Epcot resort.
This time they need to sell 6.5m pts.
So it has a slightly better point chart and is offering opening incentives to try and capture more luxury buyers.
To me, the strategy was probably as simple as that. We will see if it works.
I was appalled when Poly was only studios. I have never booked a studio when using our DVC points. I thought “who would buy that?” Turns out, I was never the target buyer. There is a large chunk of the club that only books studios.
There is a percentage of the club that values more luxury, wants an Epcot location, and will pay the premium in cost and points to get it.
So I think the largest risks for the riviera is not the price or the point chart. It is if it will be seen as “luxury enough” for the target buyer in terms of location (very close to a moderate - don’t think upgrading the common grounds of Caribbean beach was all about that resort - it was also to make sure it looked fresh for the riviera), the gondolas, etc. That, to me, was the gamble they took.
Poly showed me just because I was not the target buyer does not mean Disney does not have plenty of other customers that might be.