Please explain the Disney Visa!

I do get other offers, just had one for Chase's Slate (sp?) card recently, but not the Disney one. I would think of all those recent Disney purchases & activities (oh, and I belong to the Disney Movie Club too) I would receive one of those. We refinanced in Jan. so I know that both DH & I have credit scores over 800 and that can't be it. Bewildered, I can't do much more to trigger a Disney card offer.
 












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