Pete was quoted in the Orlando Sentential

[Ringmaster]

http://www.orlandosentinel.com/business/os-universal-harry-potter-marketing-20100205,0,1613295.story

I'm sure Universal will be packed for most of this year once Harry Potter opens up. If the trees were cut down I should be able to see the Castle Spires from my office

 

[elemusing]

When Pete talks, people listen!

 

[WillP]

How cool is that - Way to go Pete!

 

[rtobe]

Way to go Pete. Will - love the avatar

 

[katscradle]

Nice, see we are not the only ones that listen when Pete talks!

 

[Dodie]

Everytime I try to open up the Orlando Sentinel it locks up my computer. Can someone post what was quoted?

Thanks.

 

[mommyceratops]

Awesome Pete!! What a great plug for Dreams and wdwinfo

 

[mommyceratops]

Everytime I try to open up the Orlando Sentinel it locks up my computer. Can someone post what was quoted?

Thanks.

Here is Pete's part

......

But Universal is clearly hoping to steal market share from its rivals, too. For instance, it recently approached the owners of WDWInfo.com, a popular vacation-planning site for Disney World fans, about buying advertising space.

It's the first time Universal has inquired about direct advertising on that site, said the site's owner, Pete Werner. The majority of WDWInfo.com's traffic comes from people already planning Orlando vacations.

Werner, who also runs Dreams Unlimited Travel, a local travel agency, said he expects Wizarding World will succeed in drawing some Disney fans away from Disney World and over to Universal. He noted that sales of Universal vacation packages through Dreams Unlimited leapt 72 percent in January — a popular month for booking summer trips — compared with the same month a year ago.

"I noticed, when the announcement first came out, these people who swore they would never set foot on Universal property all of a sudden started saying, 'Well, OK, for that I've got to go,' " Werner said.

Schroder, the Universal spokesman, said the resort places equal importance on in-market advertising and national/international initiatives.

"We have created dedicated, market-specific efforts against each segment," he said.

 

[hookedonears]

Our family absolutely loves the Harry Potter series. We've read all of the books multi times, bought the movies and even when the movies come on TV right now we still watch them. For some reason, however The Wizarding World of Harry Potter at Universal doesn't appeal to us one bit. I honestly doubt that we'll ever come to Orlando and skip a day at Disney to go to Potterland.

 

[jimmiej]

Pete the VIP!

 

[Cyrano]

Agree great plug from Pete

 

[Disneybridein2k3]

Very cool Pete! Congrats - finally the Orlando Sentential is paying attention to the people who know what they are talking about. It's about time!

 

[OKW Lover]

Cool!

But I'm a bit of a skeptic when it comes to news reports these days. All too often they seem to be trying to make a point, rather than reporting on news.

In the interest of knowing the complete story, I'd be interested in hearing from Pete about what he said that they didn't put in.

 

[kaligal]

Cool!

But I'm a bit of a skeptic when it comes to news reports these days. All too often they seem to be trying to make a point, rather than reporting on news.

In the interest of knowing the complete story, I'd be interested in hearing from Pete about what he said that they didn't put in.

I dunno about Pete's business, but he's dead-on correct about people who always believed the lies (Uni is a filthy place, poorly themed, run by monsters, staffed by nazis, with only thrill rides [certainly nothing for kids]) suddenly saying, "Well, I'd like to see this Harry Potter stuff."