bicker said:
It's great that you haven't suffered any of the ramifications of Southwest's no-reserved seating policy. However, as demonstrated by some of the stories folks have shared in this thread, there are ramifications, such as a family of four being split into two-and-two.
No need to exaggerate, bicker (see bolded text). There was only one story - Pea-n-Me - and even she said that it was an unusual situation and has numerous good experiences with SWA.
As to price over service - once again, all personal opinion. Personally, SWA works great for me - but I'm one of those goofy people who believes in personal responsibility and taking control of my life. I (or DW) log on 24 hours before and get our A passes. We get there early (to avoid any potential delays, such as traffic, parking, security) and get in line. We always get two seats together with me on the aisle - and since the infants & toddlers have already boarded, we can actually pick seats that are NOT by them (something that I haven't seen on any other airline's on-line seat selector). Add in a great price and quick load/unload and what's not to like. Let's summarize: SWA has great prices, speedy boarding, rewards those who plan ahead & follow the rules and allows me to sit away from very young children. Seems like a whole lot o' service to me!
To contrast, prior to our move to Phoenix, we flew out of DTW - hub of Northworst. While this is anecdotal (as is almost everything on the DIS) we consistantly had poor experiences with NWA. Remember those folks who were left on an icy runway for 8 hours? Well, we were only there for 2.5 - still, not a pleasant experience. On-line seating? Nice in theory, poor in practice; sometimes when we buy the tickets, there are no two-together seats, several times we did not get to sit in the seats we reserved (once there were THREE with an e-ticket for the same seat

) and many times we lost out by getting a 'proximity of screaming baby / seat-kicking child' seat. Seemed to take forever to shut the door - next time you're at the gate, ask a NWA gate agent when they start boarding and they'll tell you 30-40 minutes before departure. All at a price premium.
And in reference to Pantheism, it would seem that SWA is more suited than other airlines. One of the Lifeways is "Personal Empowerment" - my actions, not the airline, determines my outcome. And, since Pantheism "consider
that anthropocentric attitude to be equivalent to specism; perhaps worse than racism", would a true Pantheist have a problem with a human going through a 'cattle-call'? What's good enough for Elsie is good enough for bicker, eh?
IMHO - YMMV - Be well!