Student Travel Service Agrees To Modify Marketing
Told Parents Their Long-Dead Child Had Been "Selected"
June 21, 2006
Iowa Attorney General Tom Miller has raised concerns with the marketing company for "People to People International" regarding how the company portrays the selection of students for its "Student Ambassador" travel-abroad trips -- and the company has agreed to modify its representations.
The state's Consumer Protection Division looked into the matter when an Iowa mother received a letter last fall inviting her son to "join other outstanding middle school students" from Central Iowa "who are eligible for People to People" and a 20-day travel and study trip to Europe in 2006.
The letter indicated her son -- who died in 1993 at seven weeks of age -- "has been recommended for the honor by a teacher, former Student Ambassador or national academic listing."
"We understand a student generally must pay about $5,000 to go on one of the trips abroad," Miller said. "We conveyed our concern to People to People that parents who are induced to believe that their child was selected on merit are potentially misled, and may be improperly manipulated into making substantial expenditures they might otherwise decline to make."
The Attorney General's Office learned that in-person presentations to families who receive the invitation letter also convey the message that students are specially selected as an honor, and People to People representatives describe the program similarly over the telephone.
People to People International and Ambassadors Group, Inc, which markets the travel programs, have agreed to modify the introductory letter and the in-person presentation that relate to the "Student Ambassador" travel program to address the Attorney General's concerns that aspects are misleading.
People to People also donated $20,000 to Blank Children's Hospital and $5,000 to the Iowa SIDS Foundation -- charities supported by the family of the child who died in 1993
Toby'sFriend said:there are numerous threads on the DIS about this program. Although their literature makes it look like a "grand honor" to be nominated, they are indeed as Disykat said a Youth Travel camp program that gets their "nominations" from various sources including marketing lists.
As for the 12 college credits.... well I would be very interested in hearing what colleges are going to accept them and what requirements they will fullfill.
recent article concerning their marketing practices and just what an "honor it is" to be nominated.
People to People was set up by Dwight D. Eisenhower as the federal student ambassador program. In fact, Walt Disney created "It's a Small World" after attending a People to People convention held at the White House.
Toby'sFriend said:Not exactly. There is a People to People non-profit organization that was set up by Eisenhower. The "Student Ambassador" Travel Corporation liscenses the rights to the People to People name to run their travel programs. This corporation trades on the NASDAQ stock exchange under the letters EPAX. It is not the People to People student exchange program of old and it is completely seperate from the People to People non-profit corporation.
I have no doubt that this organization does provide nice trips for the kids. My main concern began with them when my oldest son was about in the 5th grade and we began receiving these nomination letters. I knew for a fact that nobody had nominated him. Some of them we received actually came addressed to the name that we use to subscribe to magazines with - not his real name. They bought his "fictitious name" off a marketing list.
My unease with this program has always been the way they word their marketing into making parents believe that their children have been offerred some incredible honor in being an "ambassador" of the United States. There is nothing official or noble about getting one of those letters. It is simply an advertisement for a youth summer travel program. The trips are VERY expensive and they push to make parents feel like they are denying their kids --- an education to Harvard or something -- by saying no.
Frankly, I'm surprised it has taken this many years for States to begin looking at their marketing practices, because as others have said -- it has been going on for several years.