Epcot offers world of entrepreneurial opportunity
Opportunity City at Disneys Epcot Center in Orlando, Florida, brings the challenges of starting and running a business to life for young entrepreneurs. Inspired by the success of the Disney-Kauffman Hot Shot Business Internet simulation game, Opportunity City opened in November 2004 at Epcots Innoventions East pavilion.
The Opportunity City exhibit features several activity stations, including state-of-the-art interactive kiosks that continue Disneys tradition of making learning fun. At each station, guests play a series of games where they must think and act quickly while learning what it takes to run a successful business.
The Opportunity City exhibit features: Nine kiosks with a special version of the Hot Shot Business computer game, highlighting the nuts and bolts of running a business.
Family Business Rally, in which the basic principles of marketing, supply and demand, and cooperation converge in a uniquely fast-paced and fun environment. In the game, a family group of three guests is positioned around the outside of a virtual town. The three players each take on a role to run the business: buyer, seller and advertiser. The family must work together to sell the most products within a limited time.
The Opportunity Challenge video game a fast-paced game that teaches the concepts of market opportunity recognition, and supply and demand.
A video D-Mail station (Disney video e-mail) called Creating the Buzz, which highlights key marketing skills by allowing visitors to film a commercial for their new business and e-mail the video home. Visitors have fun with the commercial by improvising from a script and filling in variables.
A presentation called Everyday Entrepreneurs, which mixes animated segments, stories and images inspired by real-life child entrepreneurs, and business information in an uplifting and empowering setting. This piece validates entrepreneurship as a career goal while remaining entertaining and fun for young guests. It engenders the feeling that, If they can do it, so can I!