I would recommend Sony anyday. Although I don't have a flat screen, I've had my 27" Trinitron for 7+ years and it works and looks like the day I bought it. I'm also becoming partial to Samsung and recently purchased a 27" Samsung for DBF that has an awesome picture, sound, features and a great looking exterior. Samsung definitely has a price advantage over Sony - but if you want THE BEST, go with a Sony.