This is awesome to see again. Thanks. Reminds me why we bought in 93 - a really, really good decision for our family! All the way back to the original name, too - Old Key West was called The Disney Vacation Club before a name change due to other
DVC resorts being built!!
I don't think they could have imagined how much it would grow.
No, I really don't think they imagined the product they ended up with at all. Based on the early advertisements they emphasized variety of vacationing, and strongly emphasized the exchange system. I think Disney still uses Interval. Maybe initially they had a stronger exchange program. I also found it interesting they emphasized that you could exchange into Paris
Disneyland or the Disneyland Hotel in California, something they certainly don't emphasize today given the hideous exchange rates. Maybe initially in the old days they weren't so bad?
Also, look at where they built their next resorts, and at the proposed locations they had at the time.
- Vero Beach
- Newport (never built)
https://www.yesterland.com/ncv.html
- Hilton Head Island
as well as the rumored locations where they had land in Colorado and New York City.
What they envisioned, I think, was a program similar to Marriott, Westgate, etc. and an expansion of "bringing Disney across the country" and making Disney's name "synonymous with customer experience and tourism". Watching some of the older videos, it is interesting who they viewed the target demographic based on who appeared in the video. Lots of empty nesters for example. Ultimately, Disney found great success with the resort properties, and decided it was not necessary to rely on these properties.
This is way off topic, but I personally would love to see return to the Eisner and Wells vision of being a bold, large scale company that tried new things, experimented and succeeded and failed boldly. Under Iger, Disney now runs like a well-oiled machine, but in some ways, arguably too well-oiled and unwilling to take chances. I am not optimistic it will happen until Disney gets new leadership and/or goes through a much more existential challenge than what it currently faces.