jlewisinsyr
DIS Veteran
- Joined
- Mar 29, 2007
- Messages
- 6,555
I do think these were pretty different situations. Chrysler had a problem making a product IN THEIR FIELD that people wanted.
Kodak still made what a lot of people considered the tops in their field - film, at least for amateur use. They did lose some share when Fuji came in full force, but Fuji still was only a fraction of the market. They tried to make innovations (disc camera, Advantix) but they just didn't win over consumers. But they got caught by a major shift in the whole industry, AWAY from film. How does a film company survive that? They tried to shift with it - but they had a LOT more competition to contend with then, since now all the companies that made use of their products now were their competitors...
You are correct in both situations, but you are not considering the macro level from the top, neither company fit their market properly, one tried and failed, the other just didn't try. They both had management that failed to react and change quick enough.
Disney is a fairly slow moving ship, and it could definately be left behind to its more nimble competitors, or those it doesn't deem as a threat currently.
In short, this wasn't a lesson about what companies did and did not do right, rather it was the macro effects that companies, even the strongest can and do fail and fall to smaller or more powerful competitors. In short, never say never.