Not sure $149 Disney After Hrs event is doing well... (ETA: reviews in 1st post)

[ArwenMarie]

The market value is still $149.
There can be no argument to that.
Well there can be, but it just doesn't make sense. Unless a price is reduced or advertised that ticket price can not actually lose value solely because certain onsite guests were offered as a gift.

Actually market value is what the market is willing to pay for something. All of the evidence points to the fact that they weren't able to sell all of the tickets at the price they set.

Example, you can price your home at 1M dollars but if no one buys it, the market has spoken and your market value is not 1M.

 

[mom2rtk]

Anyone watch Pawn Stars? This discussion reminds me of when someone comes in with an item and tells Rick it's "worth" what they saw it listed for on the internet. Rick always gets a nice chuckle out of that.

 

[DoingDisney]

Anyone watch Pawn Stars? This discussion reminds me of when someone comes in with an item and tells Rick it's "worth" what they saw it listed for on the internet. Rick always gets a nice chuckle out of that.

Right the - well I paid "X" for it ... so I'd like "X" for it ... and he just laughs.

 

[Kimberly9701]

The current cost is $149.

I don't think the value is considered to be that unless they are able to sell enough tickets to maintain the event over time.

In other words, we don't know the market value yet.

Actually market value is what the market is willing to pay for something. All of the evidence points to the fact that they weren't able to sell all of the tickets at the price they set.

Example, you can price your home at 1M dollars but if no one buys it, the market has spoken and your market value is not 1M.

Agreed. But that isn't what happened. We don't know how many were sold. We don't know how many Disney planned to give away.
So at this point nothing has been proven that the market value is not $149.

If you go to the grocery and they offer you a free sample of a new product..
If a car dealership gives you a few free oil changes for you new car...
And so on and so on..

Do you know why they do this?
To get people to come back and purchase the product.
It's all part of marketing.

None of that would have any bearing on the actual price of those items.

In this case Disney did not advertise free tickets..that would be crazy.. But I could never believe, and I don't think anyone does, that there wasn't a TON of analytics done on this beforehand.

It makes sense to off to DVC and to a select few onsite guests. I've already given the reasons why. I still can't see how that can actually "devalue" or change the market price of the ticket.

 

[Kimberly9701]

Anyone watch Pawn Stars? This discussion reminds me of when someone comes in with an item and tells Rick it's "worth" what they saw it listed for on the internet. Rick always gets a nice chuckle out of that.

And that is the exact point. Exact!
That is not happening here.

I know you meant this to go against the price justification, but your scenario actually strengthens it!

 

[whiporee]

I think all of these pages boil down to these few things-

Some people hate the idea of DAH

Some people love the idea of DAH

The people who won't buy a ticket now, because it was offered for free to others, probably just don't see the value in it anyway, regardless of if it would have sold out or not.

We all vacation differently.

We all spend our money on things we feel are "worth it".

No one is right or wrong with what they choose to spend their own money on.

It is NOT possible at this point to conclude if this event was a success.

----
After soo many pages of comments the Things listed above are all we still really know.
And we knew the same before page 1.
Lol

I think there's another thing you're missing, though, and it did come up through the thread: that speculation is taken as fact on this board, depending on your perspective.

We have no idea how many tickets were comped for either event, but the prevailing narrative is now the majority of them were. I do not believe that to be true. We've seen a number of 400 paid admissions, but it was by a blogger who based his guess on his guess -- he didn't ask a sample of people, he just estimated. We've heard the Motley Fool disparage it. We've heard rumors of tickets being given out at AoA, but we've got no idea how many of them were given and how many were used. We've heard (and seen evidence) of some DVC members were given tickets, but we've also heard that some DVC members were told that they had sold out their allotment. So we don't know whether there were 50 comps or 200 comps or 600 comps, but we do know that many have taken the position that whatever looks worse for the event has become stated fact.

 

[Kimberly9701]

I think there's another thing you're missing, though, and it did come up through the thread: that speculation is taken as fact on this board, depending on your perspective.

We have no idea how many tickets were comped for either event, but the prevailing narrative is now the majority of them were. I do not believe that to be true. We've seen a number of 400 paid admissions, but it was by a blogger who based his guess on his guess -- he didn't ask a sample of people, he just estimated. We've heard the Motley Fool disparage it. We've heard rumors of tickets being given out at AoA, but we've got no idea how many of them were given and how many were used. We've heard (and seen evidence) of some DVC members were given tickets, but we've also heard that some DVC members were told that they had sold out their allotment. So we don't know whether there were 50 comps or 200 comps or 600 comps, but we do know that many have taken the position that whatever looks worse for the event has become stated fact.

Agreed 100%

 

[Angel Ariel]

accidental enter too soon, sorry!

 

[Angel Ariel]

I haven't seen anyone take speculation as fact. as the one who mentioned @lentesta , I would also point out that i acknowledged it was not an official source, and never claimed that it was fact at all. I said it was as close to official as anyone is ever going to get, since disney will never release official numbers, but I never claimed it was a fact.

I personally believe Len's track record of reliable sources is worth more than the dismissal it seems to be getting in this thread, but obviously everyone is free to make their own choice on that.

 

[Slapshot1188]

The market value is still $149.
There can be no argument to that.
Well there can be, but it just doesn't make sense. Unless a price is reduced or advertised that ticket price can not actually lose value solely because certain onsite guests were offered as a gift.

Folks used to pay sticker price for their cars. As soon as they found out people were paying less than that, they started to feel gypped. Today almost nobody is going to pay the sticker price for a car.
No car dealership ADVERTISED that you could buy the car for less than sticker price... but their practices caused people to now expect that as standard.

For another example just look at Bed Bath and Beyond. They became so associated with their 20% off coupon that tons of folks would ONLY shop there when they had a coupon. Now the brand is struggling to ween people off of that.


I'd say that if these parties end with no successor announced that reinforces the belief that it was a flop, for Disney. If they announce a continuation with no changes to price or structure then it will show that it was a success, for Disney.

 

[ArwenMarie]

Agreed. But that isn't what happened. We don't know how many were sold. We don't know how many Disney planned to give away.
So at this point nothing has been proven that the market value is not $149.

Reliable sources have said that the number of tickets sold was in the 100s. I am going to assume, yes assume, that wasn't the intent. Unless, this is a test for another upcharge event, I do think that is a possibility.

 

[Angel Ariel]

For another example just look at Bed Bath and Beyond. They became so associated with their 20% off coupon that tons of folks would ONLY shop there when they had a coupon. Now the brand is struggling to ween people off of that.

really? I find that interesting, because the BB&B stores around here make it well known that coupons never expire..I have coupons that expired in 2015 that they took and applied to my purchases today. the stores here seem to be encouraging that.

 

[ArwenMarie]

In this case Disney did not advertise free tickets..that would be crazy.. But I could never believe, and I don't think anyone does, that there wasn't a TON of analytics done on this beforehand.

Sorry, don't mean to keep replying, I should have put this in my previous comment!

Anyway, they have had other upcharges that flopped and they have either canceled them or changed them in some way. Did they do the analytics on those? Perhaps but at some point, management makes a decision, yes or no. And there wasn't a lot of risk with this event.

And of course no business can ever 100% predict how something is going to sell, they can only make a forecast. How much analysis is done beforehand, who knows. And how much of that analysis senior executives listen to is another story LOL

 

[Slapshot1188]

really? I find that interesting, because the BB&B stores around here make it well known that coupons never expire..I have coupons that expired in 2015 that they took and applied to my purchases today. the stores here seem to be encouraging that.

Yup.. here's a link to an article I found quickly but it was a hot topic a few months back.
http://www.chicagotribune.com/business/ct-bed-bath-and-beyond-coupons-20151003-story.html
http://www.retaildoc.com/blog/bed-b...coupon-marketing-problems-yours-too-retailers
Excerpt:
BBB has created a physical and online culture that basically makes a customer feel stupid if they don’t find a way to get a coupon.

 

[Jennasis]

Value and cost are not the same thing.

 

[Angel Ariel]

Yup.. here's a link to an article I found quickly but it was a hot topic a few months back.
http://www.chicagotribune.com/business/ct-bed-bath-and-beyond-coupons-20151003-story.html

Excerpt:
BBB has created a physical and online culture that basically makes a customer feel stupid if they don’t find a way to get a coupon.

thanks for that...it was an interesting read!

 

[Mambo Junkie]

My personal hunch is that they planned to start low, let positive press get out about the event, then inch it up over time. I bet they were caught off guard when they couldn't even sell that many.

Just as they have done the after hour parties. I remember going to P&PP the first year they introduced it, and the number of people attending was manageable. Now, you read about MVMCP and MNSSHP as being so crowded it's hard to have a good time.

 

[Kimberly9701]

Value and cost are not the same thing.

go back a few pages. This has been debated endlessly lol

 

[Kimberly9701]

really? I find that interesting, because the BB&B stores around here make it well known that coupons never expire..I have coupons that expired in 2015 that they took and applied to my purchases today. the stores here seem to be encouraging that.

And how many items do you end up buying, that you weren't planning on, when you head to BB&B with your coupon? Lol

 

[Planogirl]

So there has been some talk that this event might be targeted to off site guests, but here is what this off site family would do. If we wanted to experience MK after hours, we would just rent an onsite room on the day that EMHs is offered. We could experience EMHs for 2 days and have free parking for 2 days! We could even get a tent campground site and get the benefit for 10 people and parking for at least 2 cars for 2 days. Sure we would lose 1 hour and we would have to buy our own Mickey bars but I think the savings of a $75 campground and 4 free parking fees (2 cars for 2 days) over 10 x $149 and parking of 2 cars for 2 days makes it easier to give up that 1 hour and the free ice cream and drinks.

I like this! It would be similar to what some people do at Universal to get the free Express pass. I could see us getting a room at the Allstars just to get the EMH if we wanted it.