LOL, I think UY is assigned to most new buyers, who are uninformed and unfamiliar with the influence UY can have on points usage. Relatively few new buyers have been educated by DISboards and other sites to choose a UY based on projected travel times. And I think DVD is well aware of the utility of the “double points” sales tool - whether taking to a potential in buyer in January 2025 or November 2025, the guide can say “If you buy today you’ll get double points because you’ll get 2024 points too!”