back in the late 70's the high school i attended decided to ban all sodas from campus. the remaining beverage choices were juice, milk, fruit punch and lemonaide (bottled water was'nt popular then so tap water was available).
for those who (like myself) are lactose intolerant, or those who just don't care for milk-our only options were loaded with sugar and calories.
many students were upset about it-many parents jumped in to the argument as well. we questioned why if this was a health decision no attention was being given to the basic health issues of the foods being served in general (with the exception of a salad which consisted of lettuce only) our dining options were limited to corn dogs, hamburgars, hot dogs, fried burrittos, pizza and the like. the only veggie available came on the hot lunch tray and was generaly canned that had been covered with butter and salt (so most kids opted for the fries as a side dish). "snacks" were yogurt (not low fat or low calorie-whole), cinnimon buns, sugar infused granola bars and donuts.
ultimatly a decision was made to allow sodas in the school-but they would only be sold during certain hours (lunch and 1 hour following). the school was forced to look long and hard at it's entire food program-they had to look at alternative offerings, and despite their arguments about cost and potential waste they found that many of the healthier offerings were much less costly to purchase/prepare and when offered, students eagerly purchased them.
i shudder when i look at the elementary school menus in the newspaper-while they meet the mandate of providing all of the food groups-the foods they offer are loaded with fat and calories (and baking something over frying it does not result in lowering it's basic calorie/fat content)-they routinely rotate between chicken nuggets, pizza, tacos and the like. our local highschools offer similar offerings in the cafeterias but are also contracted with taco bell and a local burgar place that bring premade items on campus at lunch to sell them.
i feel the schools need to overhaul their entire lunch programs-and if they cannot do cost effective healthy offerings look at outsourcing to an outside vendor that can.
in this area one of the things that concerns much far more than soda consumption in the schools is the increased availablity and consumption of super caffeine infused items. one of our local schools opted to open a "cafe" that offers coffee, lates, frappachinos and such-they say it offers parents the opportunity to support the school by making a purchase at drop off or pick up. judging from the number of students walking around with coffee cups i tend to think the biggest profit base is from the kids. i'm much more concerned with a kid who consumes several coffee drinks, a red bull and the like over the course of the day than i am the one who consumes 2 or 3 cans of diet/caffeine free soda.