I dont think anyone expects an immediate reversal from a complaint. Time usually tells if decisions are good or bad. The first barometer is how your customers feel about the change. If you complain, they know your unhappy
unhappy customers dont increase spending. As time passes, Disney will look at DVC member resort spending. If resort spending drops, Disney will decide if the decision increased profits.
But DVC knew going in that the decision would be unpopular with many members. The decision was apparently based upon the determination that it was not just to have 100% of members paying for a benefit only used by...significantly less than 100%. DVC would have gone into this with the expectation that the vast majority of those who were valet parking would be upset and/or complain about the change. Still, the numbers would speak for themselves.
I think the decision will be a lose/lose situation. The valet employees are going to lose a lot of income from tips creating unhappy employees. I would easily spend more tipping valet employees than the new $12.00 per day cost. Our resort hopping for lunch, dinner and souvenirs will greatly diminish.
Again, something DVC would have known up-front. In fact, as I suggested in another reply, you could certainly argue that it was in DISNEY'S best interest to subsidize parking. The company as a whole would stand to make millions of additional dollars per year in valet parking fees paid by member dues. The fact that they didn't go that route suggests that perhaps it wasn't in the best interest of DVC MEMBERS to do so.
I feel DVC members have made a long term commitment to Disney. If I dont see a reciprocal benefit from being a member, Ill go offsite. You can never go wrong when you reward loyal customers.
Disney doesn't do loyalty programs. Doesn't matter if you're a DVC member visiting every year, a local who visits every-other-weekend or a cash guest who drops $5 grand at the Poly every year. Disney doesn't have any magic punch card system where every 10th trip is free.
These so-called "loyalty programs" are most useful in competitive industries where all vendors offer a similar product. Office Max has a points program to keep you from buying the exact same product from Staples or Office Depot. Delta offers sky miles to keep you from flying Northwest or American. Alamo offers perks to keep you from renting from Budget or Hertz.
Apparently Disney doesn't feel similar competition exists in the theme park industry. It's been nearly a decade since they have had any sort of rewards club (Magic Kingdom Club / Disney Club?) And that situation isn't likely to change until the beancounters decide there's a financial reason to offer such benefits.
Discounts usually do increase business, but the question is whether the added business will exceed the cost of the perk. Let's say that Artist's Palette at SSR generates about $1 million in revenue per year and DVC is considering a 20% discount. With that discount, the restaurant now needs to generate $1.25 million in gross receipts (before 20% discount applied) just to equal the non-discounted revenues. And that doesn't take into account the added overhead involved with selling $1.25 million in product rather than $1 million. They would need to add more staff, have higher material costs, higher packaging costs, condiments, utilities, etc. Disney would probably need to see a 40-50% increase in sales to justify a 20% discount. Is that a realistic expectation?
If perks don't generate added revenue, they will disappear. If Artist's Palette offers that 20% discount and revenues go from $1 mil to $800,000 there's no sense in offering it. Disney isn't going to accept a $200k drop in sales on the assumption that the 20% dining discount will somehow increase DVC point sales.