IMHO, the "
free dining", and the dining plan in general, was an amazing marketing idea for Disney. Genius!
1) Most people don't eat their money's worth on the plan, and food is already grossly marked up. (It is anytime you eat out, but massively so at Disney and other such 'captive' places.)
2) Because the plan includes snacks and desserts, more people are trying those things than might have previously and will come back to them.
3) When many people are doing free dining, or the dining plan generally, Disney can reduce the quality of food because it's effectively a captive audience. People will say 'Well, we could go off-park, but it's paid for, so... eh.'
4) It's getting people in the habit of spending the whole day in the parks or at the resorts, which, if done long enough, may become habitual for most people. Kids who grew up on the
DDP may find that eating in Disney, as adults, is just second nature to them.
My family and I have already determined that, if we don't get free dining, we're eating breakfast in the room and are going to attempt going as cheaply as we can while in the parks. We will probably do one character meal, for my niece's sake (she looooves those princesses) at Akershuhs, but otherwise we'll be splitting CS meals, bringing snacks in with us, and buying park food as seldom as possible. There are some things I will buy, just because they're kind of legendary and I've never tried them (Dole Whips!) but pretty much just a snack a day sort of thing.
Seems like, when I was little and we went, we did just that. Ate in the room, just grabbed a hotdog at lunch, a popsicle if we were lucky. The idea of eating as if we were on the dining plan, even the QS one, would have felt so decadent!