disneylandtour
DIS Veteran
- Joined
- Oct 7, 2006
- Messages
- 945
Absolutely, when DVC opened, they believed that a two-bedroom would be the most popular option and the minimum points sold for any direct contract (at 220) underscored that belief. The exact opposite proved to be true. Studios were the most popular. Also, the early DVC resorts feel far more like condo communities (home away from home)--a vibe that didn't play out that well--and the more recent DVC resorts all feel far more like resort hotels. I like OKW, but whenever I drive in, I also feel like I'm going back to a condo I rented just after grad school. It has that feel. At Disney I think a lot of people want to feel they are away from home (not in a home away from home).I believe it's clearly the nature of the Disney Parks Resort experience. I know I've read that the reason most OKW rooms are larger than most other DVC resorts, including larger kitchens and eating areas, is Disney started with the expectation that people would use DVC the way they use other timeshares. But they (we) don't. Yes, some people do a lot of cooking and non-park vacations are a thing. But it turns out that overall people don't see DVC as a way to fundamentally change their WDW vacation experience. It's mostly just a way to prepay for WDW hotels, and eventually (probably) come out ahead. The kitchens, laundry and other features are a bonus but almost never the point.
I don't think Disney has ever really tried to market their way into changing this. Instead, they leaned into it, making DVC units overall and especially studios less and less like a true home away from home. It turned out that having a full kitchen or even actual refrigerator in some studios does not move the needle on selling more direct points.
If you have young kids or a very large family, the kitchen matters more, IMO. But if you're a couple or traveling solo, far less so. I think this also changed when Disney got far better dining options in the early 2000s. The laundry option, though, is pretty big. I was at Jambo for six days in April. I did laundry twice--and still went home with some clothes that needed to be washed. Don't need the kitchen that much--but the community laundry down the hall is essential.