Actually, I see where this is going.
There
is a new Pirate hat at DL, WDW. From the sounds of it, Disney is going to do the Gold Ears Code thing with the new
Pirate Ears , that were released when the new Pirates ride opened up.
That sounds very plausible...
Also, from the sounds of it, this is just in production. It takes time to come up with the cards and send them to all the Pieces of Eight's and the other stores in WDW and DL.
I'd say let's give it time, before we start seeing the cards released. My guess: people will start getting the cards for their purchases around the time that they release the Pirates In-Park quest.
The fact that they may do this with a Pirate hat is news to me. News that may even be breaking to me...