And I hate it. I made a post before being directed here.
I work in advertising. We're taught to seek out the "USP" or unique selling point for our clients and use that to advertise it. Disney's USP used to be a laundry list. The transportation, the EMH, the meal plan, the resorts, the theming, etc. Over time, it's become the theming of the resorts and the EMH. Those are the main selling points to staying on-site. For guests like my family who don't spend a ton of time at the resort, why pay $300 or $400 or $800 a night when it doesn't earn us any perks? We can stay at a nearby hotel for a fraction of the cost.
If I sound bitter it's because I am. I love Disney and I've been okay with most of the changes. This is one that I'm not okay with (pure speculation.) My sister and I have had some of our best talks and memories roaming MK at 2am. We were deprived of that last trip and certainly won't be paying $150 to do it next trip (again, speculation.) For that cost, we'll buy a bunch of alcohol and have a true heart to heart.