With resales of SSR at 55-65$, I do not know how they could raise it to 114$. By becoming a new owner at 114$ a point, later by surfing the web finding out it was worth maybe 65$, some people will feel cheated, feel like they made a bad decision. Assuming some of buyers the min. down payment, over inflating values will result in lost units. It is the reason, homes have lost 10 - 30 - 50% of values. Being negitive equity is a reason a lot of home owners foreclose. Not because they cannot afford it, and not because they don't want it, solely because they are 30K - 50K - 100K upside down, and state I can buy my neighbors home for 50K less if I want it later.. and stop making payments. I am in the mortgage business and here this every day. I can see a large % of the financed buyers, buying here, and using it for 1-2 years stripping the contract and sending it back. This is a terrible decision, on Disney part keeping the gap of new vrs market value so wide.
To justify raising the price "to make it look more valueable", they need to falsely raise market value, and ROFR until the price is at least 70 - 75$. Getting it closer to AK and BW prices. Otherwise sour grapes will occur.