I couldn't agree more Paula Sue. In my experience, the moms who really couldn't don't feel guilty - they know they gave it their all. It's the ones who say they tried, even say they called LLL but that didn't help, but never really made the commitment to making it work that feel guilty. I can't tell you the number of times mothers have made excuses to me as I was nursing one of my babies as to why they couldn't do it

Why are you telling me - I don't care what you do with your baby. I don't understand though, as I wouldn't even consider not nursing mine because the health benefits are enormous and the majority of studies document health benefits last MUCH longer than the 12 months someone stated. And before you think I had it easy, I nursed all 3 of my children past a year and my 1st was through 2 hospitalizations, my 2nd was 12 weeks early and stayed in the NICU for all of those 12 weeks and my youngest who has an oral motor planning disorder and needed a lot of help.
I'm thrilled with the ad's - breastfeeding is the natural and expected way for babies to be fed. If you choose not to, you take risks with your baby. Do you have that right? Sure, but it's no different than your right to smoke cigarettes around them. Doctors are healthcare professionals - it's their job to tell you how you should do it. They can't make us not feed our kids junk food either, but they certainly should tell us it's a bad idea.
And for the moms who say they just didn't want to - as long as you understand that doing so comes with serious risks, than that's your choice. But to suggest that no one should remind you that you are taking risks, is ridiculous.
If you made an informed choice, live with the consequences that you knowingly chose to do less than the best for your baby. If you couldn't breastfeed, than know that you did nothing wrong. And if you were uninformed or misinformed, than that's the purpose of these ad's and be glad another family will be spared from the lack of information.
The thing is I'm not a "breastfeeding nazi", do what you want with your children and leave me and mine alone. I'm just tired of the martyr complex from women who didn't want to breastfeed and then complain that other people stating the proven fact that breastmilk is the healthiest choice for human babies is offending them. You'd happily attack a mother who didn't put her child in a carseat, smoked pregnant, etc. To me, and to the American Medical Association and the American Academy of Pediatrics, it's all the same thing - taking unnesary risk with your baby.