Nice to hear there is something different/new. They need to get beyond coffee mugs though. I'm plenty stocked-up on Disney coffee mugs for the forseeable future.
I've always wondered about this too - it's free advertising for the program when I wear my DVC t-shirt. I often get asked about it when I wear it. I would recommend a line of running/workout clothes that one can wear to the gym. I've also connected with other local DVC owners when I have my t-shirt on - and I've enjoyed meeting other people who love Disney as much as me!
Ok DVC marketing, get to work! More merchandise, and put it on the website.
Just wanted to post an update just in case anyone else was interested... I was at WDW last week and found the DVC windbreaker I had been looking for... in my size (3X). I bought it in the Zawadi Marketplace in AKL Jambo. I also saw it in the Market Place at WL. They actually had much to choose from for DVC'ers.