New Disney Survey - inelgible if participate in social media

[eyeheartgoofy]

We visit WDW about once every year. I took a survey in the parks during our 2015 trip at spring break and was sent a follow up survey this morning. The instructions said the survey would take about 30 minutes. The first few questions were about social media participation - the first question asked about Twitter, LinkedIn, Facebook & Instagram, followed by questions about specialized forums, review sites like tripadvisor, and blogs. Each category had options ranging from never read to read & actively participate. I checked read & participate for almost all the categories and was deemed inelgible for the survey.

I found this interesting. I can't figure out if I was not allowed to participate b/c they want to lessen the chance that survey questions will get out & start new rumors or if it's because they only want the opinions of average Disney consumers.

What do you think?

 

[PACVII]

I had taken a survey a few weeks back and it was heavy on technology use. I felt like they wanted to know how people not into social media or technology are working around not using the Disney app or web site vs calling? Or getting information on selecting a resort or dinning locations.

At any one given time I am sure they are looking to survey for any number of things. To do this they are going to attemp to do a deep dive on the demographics first to validate if the data they are receiving is coming from the end source they are looking to tap into.

I don't read much into surveys as it can be almost impossible to know what it is they are looking to measure. Many times random questions can be asked as filler or good to know data and may not be part of an overall theme of what one may feel the survey is looking for.

 

[Hoodie]

I got this a couple of days ago. I only answered read & participate for facebook and was deemed ineligible so not sure what they were looking for.

 

[EllieBride]

I answered Yes to participating in social media and Yes to being a DVC member... I wasn't sure which one deemed me as ineligible to participate, but I didn't get to take the survey either...

 

[minnie mum]

I've seen a couple of threads about this survey in the last week or so. It seems like anybody who uses the interwebs would be ineligible. I'd love to know if any Diser has been eligible to complete this survey.

 

[Savagekids]

I imagine they are looking for ways to reach guests that do not use social media. Maybe?

 

[Josh Hendy]

They might have concluded that active facebookers are just too small and unrepresentative a group to be concerned with. Or they might have decided that because of their extreme activity on social media (relative to the average person) that they tend to distort or disrupt Disney's marketing message. Which is unfair to the facebookers, but you can imagine how the people who have been pushing the brainstorms to raise prices precipitously and invent more and more complicated reservation and pricing schemes would tend to blame the most visible group of people who are likely expose and make negative comments on these things.

The thing about social media is that when you have something great to sell, people spontaneously market it for you. Good news goes viral. But when you're selling bad news that smells and tastes like financial desperation and greed ... people are bound to talk about that as well. And if you've tried to spin the bad news into good news by twisting the message ... like, "we introduced higher prices in order to serve people better" ... when they discuss it on social media, people are going to put two and two together and you're going to be exposed.

 

[Tigger's ally]

We visit WDW about once every year. I took a survey in the parks during our 2015 trip at spring break and was sent a follow up survey this morning. The instructions said the survey would take about 30 minutes. The first few questions were about social media participation - the first question asked about Twitter, LinkedIn, Facebook & Instagram, followed by questions about specialized forums, review sites like tripadvisor, and blogs. Each category had options ranging from never read to read & actively participate. I checked read & participate for almost all the categories and was deemed inelgible for the survey.

I found this interesting. I can't figure out if I was not allowed to participate b/c they want to lessen the chance that survey questions will get out & start new rumors or if it's because they only want the opinions of average Disney consumers.

What do you think?

I clicked did not participate in the social media as I don't. I text and do chat and forum boards and that is it, and I too was ineligible for what that is worth. It also asked me how many kids (between 3-16)I had living in the house with me and I said none. After that, they said I could not participate in this survey. I wasn't even asked about DVC.

 

[eXo]

I think I got this survey recently, but it allowed me to take it. Granted, I'm a middle aged male. My wife works in advertising and according to her I'm on the tail end of the young male demo, which is one of the "holy grails" for most companies. When I watch Walking Dead and South Park for example, it really strikes me how incredibly different the commercials are. Suddenly it' all technology, video games, razors, and sports cars.

Anyways, IIRC, it asked me age and gender right off the bat before any of the social media questions. Or maybe I am mis-remembering and maybe it let me through because I put that I only use facebook like once a week (what can I say, my friends just aren't that interesting to read about).

edit: for what it's worth, none of the questions I was asked seem to really reveal anything that is in the pipeline. It seemed primarily concerned with what technology I owned, how often I use it, what apps I had heard of, and stuff like that. I would assume they ere trying to figure out how to reach folks like me that don't give much of a crap about what my friends ate for dinner yesterday.

 

[DisMommyTX]

Sometimes being deemed 'ineligible ' on these surveys actually means that they have already received sufficient responses from your representative group. Don't over analyze it.

 

[JohnDaleswife]

Whew, no way would I fill out a 30 minute survey from Disney or anyone without some type of compensation.

 

[eyeheartgoofy]

Sometimes being deemed 'ineligible ' on these surveys actually means that they have already received sufficient responses from your representative group. Don't over analyze it.

But this is the Disboards ... overanalyzing Disney info is what we do! LOL!

 

[minnie-apple-mouse]

The whole survey world is a bit sketchy anyway IMO. Amazon has had negative issues they are checking into as one example.

http://www.forbes.com/sites/nikkiba...r-fake-reviews-are-online-reviews-in-trouble/

 

[Roxyfire]

The whole survey world is a bit sketchy anyway IMO. Amazon has had negative issues they are checking into as one example.

http://www.forbes.com/sites/nikkiba...r-fake-reviews-are-online-reviews-in-trouble/

Product reviews and marketing surveys are a bit different. A product review is someone recommending that others buy something. A marketing survey is just getting an impression or information. Amazon does have a lot of trouble with fake reviews. Even on mTurk (amazon's worker program) there are companies paying people small amounts to write short positive reviews. Most of the things people generally buy on amazon are going to be things with many high reviews. So there certainly is a demand for this.

Surveys on the other hand suffer from a lot of various problems but not in the same way. There will be a target demographic and the marketer hopes the person will answer the questions truthfully. You'd think people are unnecessarily harsh but it isn't exactly that way all the time. Of course, the purpose is generally not revealed to the participant until after they complete the survey and in that sense it isn't always explained (especially in this situation where the purpose could influence people to fib.) Based on what I've read from other topics posted, Disney might want to know how people who don't use social media on a regular basis manage to plan and execute a disney vacation. Ultimately, they want to solve what could be a guest concern or even a perception in the marketplace about people who don't use social media and getting them into the parks.

 

[minnie-apple-mouse]

True, I guess I meant a lot of FB/Yelp reviews etc are not always super reliable. more than just surveys.

 

[tiggergal15]

I got this as well and after a few questions didn't qualify either...

 

[Micca]

Sometimes being deemed 'ineligible ' on these surveys actually means that they have already received sufficient responses from your representative group. Don't over analyze it.

THANK YOU! I tried explaining this on another thread and it seems like nobody was buying it. People were arguing that the survey was striving for skewed results so they could justify raising prices. Really??? Spending money to skew results??? They'll raise prices anyway, they are likely just looking at a particular guest segment to understand them better, and how to market to them. Sheesh, everything's a conspiracy.

 

[Tigger's ally]

Whew, no way would I fill out a 30 minute survey from Disney or anyone without some type of compensation.

um, seriously?

 

[JohnDaleswife]

No, I wouldn't. My time is precious. A lot of companies want people to do this now a days. Not this girl. Time is money.

 

[Planogirl]

I have filled out a couple of surveys lately, one from Disney and one from Uni. Both had to do with their websites more than anything else so I guess that the Disney one was different from what's being discussed in this thread. I don't mind doing them at all.